Comedy podcast advertising.
One buy, sixteen shows

1M+ flight reach across 16+ shows and 3 YouTube channels. Bundle pricing, audience packages and category exclusivity. Built for advertisers who want measurable comedy reach without chasing every show individually.

1M+flight reach

16+shows

$25baseline CPM

Miss the guaranteed listener count and we keep running until we hit it — no extra invoice.

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Tiered Packages

Every price is shown against its rack rate — the sum of each show's standalone rate.

Heard on Sonar

Best value

The Takeover

$22,539 $13,600

Effective CPM $13.58

Category exclusivity. Own every podcast for 30 days.

All 16 shows + 3 YouTube channels, 1,001,517 monthly reach
Lowest cost per listener we offer
Includes 30-day category exclusivity

Downloads guaranteed — if a flight misses, we keep running until it hits.

RON

YouTube

YouTube

Lock 6 months save another 7% Request this →

Sweet spot

Comedy Circuit

$6,225 $4,950

Effective CPM $16.02

Your brand across the comedy podcast scene.

9 shows, 309,017 monthly reach
The comedy core of the network
Includes 30-day category exclusivity

Downloads guaranteed — if a flight misses, we keep running until it hits.

RON

Lock 6 months save another 7% Request this →

Entry

Pilot Program

$2,353 $1,800

Effective CPM $19.12

Try the network. Low risk, high signal.

3 shows, 94,123 monthly downloads
Your low-risk way onto the network

Downloads guaranteed — if a flight misses, we keep running until it hits.

Lock 6 months save another 7% Request this →

Lock it in

Commit to six months, take another 7% off every flight

Run any package for a six-month flight and your rate drops 7% across the whole commitment — and your category stays held for the full run, not just 30 days.

Talk multi-flight →

Audience Packages

Curated show lineups by demo for brands that already know who they're talking to.

Her Feed

$4,500

183,500 monthly downloads · ~81% female · CPM $24.52

Talk to women across our most female-skewed shows.

Includes 30-day category exclusivity.

Downloads guaranteed — if a flight misses, we keep running until it hits.

Best for: wellness, beauty, fashion, skincare, meal kits, therapy, DTC lifestyle.

Lock 6 months save another 7% Request this →

His Feed

$3,528

141,123 monthly downloads · ~74% male · CPM $25.00

Talk to men across our most male-skewed shows.

Includes 30-day category exclusivity.

Downloads guaranteed — if a flight misses, we keep running until it hits.

Best for: grooming, supplements, sports betting, gaming, finance, VPNs, spirits, apparel.

Lock 6 months save another 7% Request this →

The Culture Feed

$4,000

184,894 monthly downloads · CPM $21.63

Reach pop-culture superfans across our entertainment shows.

Includes 30-day category exclusivity.

Downloads guaranteed — if a flight misses, we keep running until it hits.

Best for: streaming, entertainment, gaming, media, food & bev, lifestyle brands.

Lock 6 months save another 7% Request this →

YouTube

Three channels, 437,000 monthly reach. YouTube books per video against a guaranteed view floor, not by the month like audio — so you buy videos, and we owe you the views.

Belief It Or Not

$3,500

1 video · 100,000 views guaranteed · 125,000 reach · CPM $28.00

Comedy docuseries, long-form. One integration, one video.

~66% male, ~68% US
Roughly two long-form videos a month, so this is most of the channel

Measured 30 days after the video posts. Short of 100,000 and the make-good video runs free.

YouTube

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Darth Theorist

$3,000

4 videos · 100,000 views guaranteed · 132,000 reach · CPM $22.73

Star Wars what-ifs and theories. Four videos in a month on the channel.

~86% male — the most male-skewed inventory we have
~48% US, ~6% Canada, ~10% UK — half the views land outside the States
Publishes daily, so four videos is a light touch
Includes the channel’s podcast audio for the flight
Double to 8 videos for $6,000, 200,000 guaranteed

Measured 30 days after the last video posts. Short of 100,000 and you get another video, free.

YouTube

Best for: gaming, tech, apparel, energy drinks, mobile, anything selling to men under 35.

Request this →

Three Eyed Theorist

$3,000

4 videos · 100,000 views guaranteed · 180,000 reach · CPM $16.67

Game of Thrones what-ifs and theories. Four videos in a month on the channel.

~86% male, our strongest Canadian YouTube skew
~48% US, ~11% Canada, ~15% UK
Publishes daily, so four videos is a light touch
Includes the channel’s podcast audio for the flight
Double to 8 videos for $6,000, 200,000 guaranteed

Measured 30 days after the last video posts. Short of 100,000 and you get another video, free.

YouTube

Best for: gaming, tech, apparel, energy drinks, mobile, anything selling to men under 35.

Request this →

All three channels

The Video Block

$9,501 $7,900

437,000 monthly reach · CPM $18.08

Every YouTube channel we have, in one flight.

Belief It Or Not — 1 video, 100,000 views guaranteed
Darth Theorist — 4 videos, 100,000 views guaranteed
Three Eyed Theorist — 4 videos, 100,000 views guaranteed
Includes both Theorist channels’ podcast audio for the flight
Guarantees stack — 300,000 views floor across the block
Blended: ~80% male · ~54% US, ~8% Canada, ~11% UK

Measured 30 days after the last video posts. Make-goods always run as an extra video, never a refund.

YouTube

Best for: gaming, tech, apparel, energy drinks, mobile, anything selling to men under 35.

Request this →

Want more than the block? Double it — 2 Belief videos and 8 on each Theorist channel. Talk to us and we’ll build it.

Every video is a host-read integration, and each channel books on its own. Run two channels together and the guarantees stack. Make-goods always run as an extra video, never a refund.

The Roster

Comedy, pop culture, sports, supernatural and lifestyle.

It's Become a Whole Thing

How to Fall Asleep Fast

The Jann Arden Podcast

Three Eyed Theorist

Darth Theorist

Build your own

Pick your shows, your total reach and your target pacing. Most of the network runs at one host-read rate, so your lineup sets the audience and the delivery window — volume is what moves the CPM. Send it over and we come back with a confirmed lineup.

$25.00 effective CPM blended host-read rate

100,000target reach · click to type

$2,500total campaign

paced over ~1 month

0shows

—audience mix

—US / CA

Request this plan →

Most shows run at the $25 host-read rate, so the CPM only moves when you add Run On Network ($15), How to Fall Asleep Fast ($20) or a premium line ($30) — and when your total earns a volume break. This is your target; we confirm the guaranteed lineup and delivery window before anything books.

How it works

The three things every advertiser asks before signing.

Guaranteed

You're guaranteed your downloads

If a campaign misses guaranteed listener counts, we keep running until we hit them. No extra invoice, no negotiation — it's how every flight ships.

Exclusive

Lock your category before a competitor does

Comedy Circuit, Takeover and every audience package include 30-day category exclusivity at no extra cost. First-come, first-served — once your category is held, no competitor runs on the network for the duration of your flight.

Fast

Two weeks to live

Most flights launch within two weeks of signed IO. Faster if your creative is already cut. Allan turns proposals same day.

Request rates

Drop your email — we reply same day with the right package for your brand.